Historic Vote Needs Your Attention
Friday, March 15, 2013 at 6:41PM 
Members should have received by e-mail a flyer explaining the proposed name change of the academy and a ballot. Our new name would be the American Society of Orthokeratology and Refractive Therapy(ASORT).The reasons why this action is recommended are many but the key point is that our group if were to grow needs to expand our scope to include not only Ortho-K but the emerging field of myopia control with all of its different treatment approaches. Another compelling reason has to do with the best ways to approach our colleagues who presently are not doing OK but interested in controlling myopia in their patients. The name change would be a first step in both broadening our base and appealing to our colleagues in a manner that they are more comfortable with. It would be fair to point out that though we are the largest section of the IAO we represent less then 1% of all US ODs. All the Ortho-K lenses fit in our marketplace last year represented less then 1% of the total contact lenses fit last year. These sobering facts tell us that not only haven't we attained any traction here in the US but that there has been almost zero growth since the OAA was founded. We need to try another tact while still championing our specialty if we are to corral the attention of our colleagues. We need also to be aware that our Optometric institutions of learning are not turning out in any great number new Orthokeratologists . Plainly everything rests on post graduate education and how effective we can become in reaching those grads in a language they recognize. That's where the exciting field of Refractive Therapy and all its possible applications can be more effective. It encompasses OK itself but in addition Bifocal SCLs, low dose Atropine, behavioral modification and whatever else becomes available in the future for myopia inhibition. It allows us to look into a future of possibilities instead of limiting ourselves to one. Myself and your Board Of Directors is recommending you vote yes for our new name and scope.
Please note if you have not received the flyer and ballot please contact the Executive Director Matt Herzberg at oaaexd@ gmail.com. If you have everything please vote.
Cary M Herzberg O.D. FIAO
President IAO,OAA







